RN + Goat Hill Coffee & Soda
Reimagined menu with the brand's traits and signature characteristics in mind.
Lux, minimal, and compact describe the brand's overall aesthetic and feel while features like a monochromatic color palette, minimalistic interior design, and a large letterboard as their only existing menu add to the brand's uncomplicated design. With these distinctive attributes in mind, I reimagined their menu.
Reimagined menu with the brand's traits and signature characteristics in mind.
Follow my exploration here.
Scale and Color - The menu measures 4x6 inches when completely folded and features a limited color palette consisting of white, grey, and black to match the brand's existing aesthetic.
Double Gate Fold - The menu is printed on a practical yet interesting double-gatefold brochure highlighting the brand's signature goat head upon initial opening.
Letterboard Menu - The shop's signature letterboard menu is reimagined.
Table Tents - Inspired by the letterboard design.
Punch Card - Minimalistic punch card design featuring signature goat head.
